BTS’s Jimin has been declared the biggest influencer during the Paris Men’s Fashion Week, according to brand marketing platform Lefty.
On the 30th of January, influencer brand marketing platform Lefty published insights on the Paris Men’s Fashion Week. On the report, Jimin, who recently became Dior’s newest global brand ambassador, was named the biggest city influencer topping the list and surpassing stars like Kylie Jenner and Rosalia.
The analysis went on to explain that Jimin’s two posts for Dior created an EMV of $17 Million, which accounted for 54% of Dior’s total Earned Media Value. Moreover, Dior’s EMV shot up by 370% with $35.1 Million, which was more than twice its nearest competitor on the list Saint Laurent which ranked at #2 on the Top 50 brands. W Korea was ranked 9th on the list of the top influencers and related to Dior and Kenzo, Jimin was fully dressed in Dior during photoshoots and content for his W Korea special magazine when he received his appointment with Dior.
Read more at the source.