French luxury fashion brand Dior saw an unprecedented surge in stock prices following the announcement of BTS member Jimin as its newest global ambassador.
Jimin is reportedly the first Asian man to held the position in the brand‘s history.
According to data from Investing.com, Dior’s stock reached an all-time high of 789 euros (approximately $857) just two days after the announcement was made.
The announcement of Jimin’s involvement on Jan. 16 generated significant buzz on social media sites such as Twitter, where it became a global trending topic.
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Face
Solo Album
Release date: 24 March 2023
Tiffany & Co.
Global House Ambassador
Since: March 2023
Dior
Global Ambassador
Since: January 2023
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