BTS’s Jimin has been declared the biggest influencer during the Paris Men’s Fashion Week, according to brand marketing platform Lefty.

On the 30th of January, influencer brand marketing platform Lefty published insights on the Paris Men’s Fashion Week. On the report, Jimin, who recently became Dior’s newest global brand ambassador, was named the biggest city influencer topping the list and surpassing stars like Kylie Jenner and Rosalia.

The analysis went on to explain that Jimin’s two posts for Dior created an EMV of $17 Million, which accounted for 54% of Dior’s total Earned Media Value. Moreover, Dior’s EMV shot up by 370% with $35.1 Million, which was more than twice its nearest competitor on the list Saint Laurent which ranked at #2 on the Top 50 brands. W Korea was ranked 9th on the list of the top influencers and related to Dior and Kenzo, Jimin was fully dressed in Dior during photoshoots and content for his W Korea special magazine when he received his appointment with Dior.

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French luxury fashion brand Dior saw an unprecedented surge in stock prices following the announcement of BTS member Jimin as its newest global ambassador.

Jimin is reportedly the first Asian man to held the position in the brand‘s history.

According to data from Investing.com, Dior’s stock reached an all-time high of 789 euros (approximately $857) just two days after the announcement was made.

The announcement of Jimin’s involvement on Jan. 16 generated significant buzz on social media sites such as Twitter, where it became a global trending topic.

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